Create. Optimize. Monetize.
Contenta AI combines Google MCM with multiple premium demand partners and in-house yield optimization expertise - designed to maximize revenue from every impression
Unlock New Demand Streams with Contenta AI Monetization
Our ad tech is powered by Google’s MCM
WHAT IS GOOGLE MCM?
It is a Google Ad Manager 360 framework that lets publishers access Google AdX via certified partners. It removes the complexity of managing AdX directly while enabling better demand, pricing, and performance—fully compliant with Google policies
HOW DOES GOOGLE MCM WORK?
Google MCM works through a parent–child setup in Google Ad Manager: a certified monetization partner (parent) manages and optimizes a publisher’s inventory (child), while the publisher keeps full ownership of their site, data, and ad account
WHY IS GOOGLE MCM IMPORTANT?
Google MCM is important because it’s fully compliant with Google Publisher Policies, ensures publishers keep ownership of their inventory, and allows certified partners to optimize monetization with expert AdOps, advanced pricing, and access to premium demand and direct advertiser deals
Benefits of Contenta AI Monetization for Publishers
Brand Safety, Fraud Protection & Compliance
Contenta AI operates within a fully compliant monetization framework, combining platform-level protections, policy enforcement, and advanced traffic quality controls to safeguard your inventory and advertiser trust.
Centralized Deal & Demand Management
We manage open auction, private marketplace (PMP), programmatic guaranteed, and direct deals in one unified setup. Contenta AI simplifies demand orchestration across partners, formats, and geographies - without operational complexity
Expert AdOps & Yield Optimization
Your inventory is actively managed by our in-house monetization experts, combining data-driven optimization with hands-on AdOps. We continuously adjust floors, demand allocation, and formats to maximize yield over time
Access to Diverse, Premium Demand
Contenta AI connects your inventory to multiple premium demand partners - including Google AdX, Open Bidding, direct demand and more - increasing competition for every impression and driving higher CPMs
Two Monetization Models with Contenta AI
Contenta AI offers two flexible monetization models - similar in structure to Google MCM - allowing publishers to choose the level of control and support that best fits their business.
Contenta AI takes responsibility for:
- Demand sourcing across multiple partners (AdX, Open Bidding, direct demand)
- Yield optimization, pricing floors, and inventory strategy
- Deal activation and ongoing AdOps management
- Compliance, brand safety, and performance monitoring
Publishers delegate their ad inventory to Contenta AI, enabling our team to fully manage and monetize it through our ad tech stack
This model is ideal for publishers who want a hands-off approach while maximizing revenue through professional monetization
Under this model, Contenta AI:
- Reviews setup, demand configuration, and performance
- Provides hands-on AdOps support and yield optimization recommendations
- Activates and manages direct deals, PMPs, and selected demand partners
- Helps scale monetization without taking over inventory ownership
Publishers retain full control of their ad tech stack while granting Contenta AI access to their ad account for consulting and optimization purposes.
This option is ideal for publishers who want to stay in control, but benefit from expert monetization guidance and access to premium demand
Number of Parent Publishers
Access to Google AD Manager Account
AD Tags
Payment
Access to Inventory
The child publisher can have only 1 parent publisher
The parent publisher has access to the child publisher's ad manager account
The affiliate publisher must use their own GAM tags
Payments are made to the child publisher
The parent publisher has direct access to the full advertising resource
The child publisher can have up to 15 parent publishers
The parent publisher does not have access to the child publisher's ad manager account
The child publisher must use the GAM tags provided by the parent publishers
Payments are made to the parent publisher
Payments are made to the parent publisher
Join Contenta AI Monetization
As a certified Google MCM partner, Contenta AI helps publishers access AdX and additional premium demand through a fully compliant monetization setup. Submit your details and our team will guide you through the best model for your site.
